Brand Messaging
Part of the strategic creative process, I’ve worked with numerous clients to develop brand messaging. It requires research, understanding the competitive landscape, developing personas, and developing the high-level messaging concepts that complement the brand and communicate the essential strategic marketing points to the customer.

Passion Project: Creating the messaging for a walkable urban development

Creating the narrative for an IT company

A cool new product needs a strong brand voice

Putting Ideas in motion and building a brand new organization

Brightening up marketing for the color management leader

Enabling a brand message for a brand new merger

Creating a brand new name for a new VoIP brand

Accelerating the BMC brand with an exciting partner story
