Brand Messaging
Part of the strategic creative process, I’ve worked with numerous clients to develop brand messaging. It requires research, understanding the competitive landscape, developing personas, and developing the high-level messaging concepts that complement the brand and communicate the essential strategic marketing points to the customer.
Transforming Daikin’s North American web presence
Creating the messaging for a walkable urban development
Creating the narrative for an IT company
A cool new product needs a strong brand voice
Putting Ideas in motion and building a brand new organization
Brightening up marketing for the color management leader
Enabling a brand message for a brand new merger
Creating a brand new name for a new VoIP brand
Accelerating the BMC brand with an exciting partner story
