Brand Messaging
Part of the strategic creative process, I’ve worked with numerous clients to develop brand messaging. It requires research, understanding the competitive landscape, developing personas, and developing the high-level messaging concepts that complement the brand and communicate the essential strategic marketing points to the customer.
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Passion Project: Creating the messaging for a walkable urban development
![](https://www.markadamscreative.com/wp-content/uploads/2018/07/iland-Screenshot.jpg)
Creating the narrative for an IT company
![](https://www.markadamscreative.com/wp-content/uploads/2018/04/h_about.png)
A cool new product needs a strong brand voice
![](https://www.markadamscreative.com/wp-content/uploads/2018/07/h_idea_movie.png)
Putting Ideas in motion and building a brand new organization
![](https://www.markadamscreative.com/wp-content/uploads/2018/07/h_xrite.png)
Brightening up marketing for the color management leader
![](https://www.markadamscreative.com/wp-content/uploads/2018/07/h_ebl.png)
Enabling a brand message for a brand new merger
![](https://www.markadamscreative.com/wp-content/uploads/2018/07/h_springvox.png)
Creating a brand new name for a new VoIP brand
![](https://www.markadamscreative.com/wp-content/uploads/2018/07/h_toyota.png)
Accelerating the BMC brand with an exciting partner story
![](https://www.markadamscreative.com/wp-content/uploads/2018/04/h_avanade.png)