Alignment Insights Newsletter
This monthly newsletter communicated the Tier I Business Service Management message
of BMC to a C-level audience.
Mainframe Management Insights
One in a series of four "Insights" newsletters each targeting a specific customer
need.
Database Insights
I worked with content experts to ensure the creation of relevant
and compelling newsletter articles.
Monthly Education Update
Instead of sending multiple emails, each promoting a single event, I created
a monthly update to consolidate many events into a single email.
This alleviated the difficulties of scheduling individual promotions
within the rules of the touch policy.
Service Management
Update
This is an example of the many templates I created for specific departments
to reach their audience. In total, I produced more than a dozen
newsletter templates and executed over a hundred.