email@markapolooaCreative Professional Resume, CV, Senior Copywriter, ACD, Content Strategist
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Say hello to a new interactive agency
As copywriter for the newly created interactive agency Idea Integration I worked on several business development projects including a tradeshow movie, capabilities CD, and the website.

My first task was to help introduce Idea with a multimedia piece. In it, I emphasized the "integration" aspect of Idea Integration and explained how the company is now more than the sum of it's many, newly acquired, parts.

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Creatively supporting business development
The "fusion" concept shows how Idea puts different elements together to create something new. This theme was carried into a CD-based interactive sales tool.

The movie played at trade shows while interested prospects asked for copies of the CD to take back to their office. Next, I worked on redesigning the website, creating the information architecture and building the site content.