Say hello to a new interactive agency
As copywriter for the newly created interactive
agency Idea Integration I worked on several business development projects including
a tradeshow movie, capabilities CD, and the Idea.com website.
My first task was to help introduce Idea with a multimedia piece. In it,
I emphasized the "integration" aspect of Idea Integration and explained
how the company is now more than the sum of it's many, newly acquired, parts.
© Copyright 1997-2014 Mark Adams. All rights reserved. All credit deserved.
Creatively supporting business development
The "fusion" concept shows how Idea
puts different elements together to create something new. This theme was carried
into a CD-based interactive sales tool.
The movie played at trade shows while interested prospects asked for copies
of the CD to take back to their office. Next, I worked on redesigning the
website, creating the information architecture and building the site content.