email@markapolooaCreative Professional Resume, CV, Senior Copywriter, ACD, Content Strategist
iPAQ Pocket PC brochure
How do you convince an IT department to pay BMC Software for something that Oracle just started offering for free? You dig deep into the material to reveal the hidden cost of Oracle RMAN and why, in the long run, BMC is worth paying for.

The solution
I created an interactive mini-site that allows you to explore the top 12 reasons why BMC Recovery Manager is superior to the competition. In addition to the mini-site, I creatied a cross-media campaign joining the interactive with email and print to help convince BMC's audience to keep licencing software Oracle has bundled into the 10g release.

Email One
The first of three, this email introduces the proposition that BMC Recovery Manager is better than RMAN, offers the first four reasons, and drives traffic to the interactive offer.

Email Two
The second email is received by contacts that didn't respond to the first email. It says, "We told you there were 12 good reasons to use BMC Recovery Manager..." and discusses the next set of reasons--again driving the contact to the interactive offer.

Compaq iPAQ Pocket PC
integrated marketing interactive award-winning
This campaign won a bronze award in the interactive campaign catagory at the 2007 Art Directors Club of Houston show.

Email Three
This "last chance" email is the last of the series and discusses the final reasons, while also offering a white paper as an additional offer.

Interactive Offer
As a way to stand out from the standard offer of a white paper or webinar, this interactive mini-site provides a unique way to explore a complex, technical subject.

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