emailMarkAdamsCreative@markapolooaMark Adams Content Strategy
Content strategy occupies an interstitial area between business, marketing, copywriting, design, and technology. It helps to have a background like i do with experience in product management, running a business, advertising, information technology, and 10+ years of copywriting and design
Life of a Content Strategist
As a Content Strategist I create a plan for your content including its logical structure and unifying narrative messaging. This involves working along multidisciplinary lines including business and marketing objectives, time and budget constraints, technological considerations, and the creative aspect of copywriting and UI/UX design.

Content strategy occupies an interstitial area between business, marketing, copywriting, design, and technology. It helps to have a background like i do with experience in product management, running a business, advertising, information technology, and 10+ years of copywriting, information architecture, and design expertise.

Why should I care about Content Strategy?
So, what does all this mean? What do I, the client, get out of your fancy content strategy? The answer is: a better user experience for your customers and prospects by giving them what they're looking for while providing your brand and product narrative along with desired content.
content strategy satisfies user needs and client business objectives
Eight things Content Strategy should cover:

1) key USPs and messages

2) how content bridges gaps between audience needs and business/marketing objectives,

3) what content can be repurposed,

4) what new content needs to be created,

5) creating website Information Architecture,

6) addressing SEO/metadata concerns,

7) working hand-in-hand with developers and UX/UI designers to assure the highest quality deliverable that addresses end user needs and business goals,

8) and the real world client implications of following these strategic recommendations.
houston writer copywriter 77002 77006
content audit and gap analysis
Facilitate and streamline the copywriting process